Lawn Pride - Franchise

Lawn Pride Franchise Overview

Since 1996, Lawn Pride® has provided a variety of lawn care services as a regionally recognized industry leader. Lawn Pride franchise owners serve customers in more than 20 locations across North America. When it comes to starting a lawn care business, franchise owners looking to be their own boss have the support and resources to pursue their dream of business ownership in a growing industry.

Lawn Pride is proud to be a part of Neighborly®, the world’s largest home services franchise with 19 brands and more than 5,000 locations focused on repairing, maintaining, and enhancing properties. Utilizing decades of experience and scale through the Neighborly Hub, this multi-brand portfolio provides our franchise owners with distinct advantages like improved networking opportunities and customer referrals between brands in the same local market, ultimately creating value for franchise owners and customers alike.

The Neighborly Done Right Promise™ is a core component of putting customer service first by taking the stress out of home maintenance, having pride in the work that gets done, and promising to make things right. Additionally, the culture across the entire family of brands is embodied by the Neighborly Code of Values, which emphasizes the importance of fostering a set of ideals that guide the organization. These elements, while small to some, set Neighborly and Lawn Pride franchise owners apart from the competition.

Why Franchise With Lawn Pride?

No Industry Experience Required: By utilizing an executive ownership model where you make the decisions and manage your own business, you won’t need to get your hands dirty to be successful, especially after hiring an expert staff.

Service Diversity: Franchise owners offer comprehensive treatment plans that focus on enhancing overall lawn health and quality. From fertilization and aeration to weed and grub control, our 7-Application Lawn Care Program emphasizes the most up-to-date techniques.

Prime Territories: With available territories in some of the fastest-growing markets, there’s ample space and demand to establish your franchise. Better yet, thanks to designated territories, you’ll be able to collaborate and share best practices with other Lawn Pride locations instead of compete for the same customers.

ProTradeNet® Buying Power: Exclusively available to Neighborly brand franchise owners, you’ll have access to discounts and rebates from over 250 preferred vendors. In 2023, Neighborly brand franchise owners who joined PTN collectively received over $8.7 million in rebates and $98 million in up-front savings.

Award-Winning Recognition: With more than 25 years of success and a rapidly-growing footprint, Lawn Pride has been recognized by leading organizations within the franchising space.

Veteran Discounts: We are proud to partner with VetFran and offer franchise fee discounts for qualified veterans. With more than 425 current Veteran owners across Neighborly brands, we’re committed to helping transitioning and current Veterans achieve their business goals.

Our Ideal Candidate

Our franchise owners come from all walks of life. Some have held positions in corporate environments and are looking for a career change, while others have worked in the industry and are looking to lead their own business. No matter their background, our franchisees have a shared passion for providing a variety of reliable and quality services in their community. Some characteristics displayed by our most successful franchisees include:

• Entrepreneurial spirit driven to set and achieve goals
• Desire to build genuine relationships with customers, employees, and other franchisees
• Penchant for problem solving and critical thinking
• Commitment to delivering consistent, high-quality service
• Accountable to financial responsibilities and requirements
• Consistently dependable and reliable with words and actions
• Appetite for expanding knowledge and continuing education
  

Training and Support

Lawn Pride franchise owners benefit from specialized training, operations, and support systems, including:

Sure Start: This training program connects you with a designated consultant that will work closely with you to provide in-depth marketing and sales training as you get started with your business.

Franchise Business Coach: You’ll be paired with a knowledgeable FBC to help answer questions, provide support, and ensure accountability as you grow your business.

National Marketing: Led by a team of experts on behalf of all franchise owners, efforts on asset development, marketing initiatives, and cross-brand promotion improve brand recognition.

Local Marketing Specialist: These knowledgeable experts set the stage for integrated plans and tactics in your market that focus on customer acquisition, retention, and reactivation.

Ongoing Training: Comprehensive education opportunities such as regional training events, national conferences, and owner collaboration ensure you have the knowledge to function at the top of your game.

Neighborly App: This free app makes it convenient for customers to find your brand, get inspiration for home projects, and book service appointments with just a few clicks.

Digital Integration: In an increasingly technology-based world, hosted landing pages, SEO and PPC guidance, and social media presence make it easier for customers to find your business.

Franchisee Testimonials

"Lawn Pride’s trusted reputation has been built on the fact that we always put people first, and that we do the job right the first time. Our consistent and professional delivery of expert lawn care—combined with our commitment to customer service—is what fuels our success."
- Susan McIntosh

"I had always been attracted to the weed and fertilization business…the high demand for service, the recurring revenue model and the fact that lawn care is an ongoing need, yearover-year, for homeowners."
- Brian Balzer​

"The amount of support I have received has exceeded every expectation. From the initial training to the opportunity to ask questions and learn directly from fellow owners, it’s been an amazing community to be a part of, and it’s made such a difference on my business."
​- Travis Reed​