Bakersfield, California Franchise Market Analysis
To gain comprehensive insights into Bakersfield, California, consider these figures in the table below, which include demographic segments, household dynamics, and financial averages, all pivotal in assessing the viability and promise of your franchise endeavor.
Bakersfield, California Demographic Insights | ||
Households (2023) | 127,402 | |
Households (2028) | 131,188 | |
Population (2023) | 410,937 | |
Population (2028) | 425,230 | |
Per capita Income (2023) | $34,657 | |
Total Household Expenditures | $9,607,338,955 | |
Total Retail Expenditures | $4,529,206,075 | |
Average Household Income (2023) | $111,406 | |
Average Household Income (2028) | $116,963 | |
City Data retrieved from https://sitesusa.com/Data |
Local Insights
With Bakersfield's population set to increase to 425,230 by 2028, and with 94.1% of households owning at least one vehicle, the automotive industry is poised for growth. With an average household income of $111,406, the automotive services sector, including repair shops, parts stores, and maintenance facilities, is a promising industry for franchising.
Read MoreBakersfield's food and beverage consumer expenditure is robust at $1.41 billion annually. The gap report indicates a gap in special food services and catering, with potential sales of $50.71 million versus actual sales of $19.97 million. This showcases a significant market for franchises that can provide these services, as well as those in fast-casual dining and specialty food, to capture a slice of the considerable spend on food and beverages, which constitutes the largest portion of the household expenditure in Bakersfield.
Bakersfield's economic landscape is also ripe for the expansion of business services. The city's sizable labor force and growing population indicate a burgeoning market for services that support other businesses, such as printing, consulting, marketing, and logistics. Given the total business count of 13,571 with 121,601 employees, the demand for business-to-business (B2B) services is substantial. Furthermore, the presence of 366 company headquarters within the city underscores the opportunity for specialized business services targeting corporate needs.
Explore the franchise listings below and take the first step towards a rewarding business venture.
Bakersfield, California Franchise Opportunities (and Businesses for Sale)
Sniffing around for a great new opportunity? Zoomin Groomin is expanding our Mobile Pet Grooming business nationwide. Set your own schedule, be your own boss and work with pets all day. We’ll be right by your side, every…
100k Minimum Cash Required
Did you know you could partner with a company to build out your entire e-commerce store, from product research to inventory acquisition to marketing? Yep! You can easily make 6-7 figures in passive income when we build your…
30k Minimum Cash Required
VOTED TOP PART TIME - WORK AT HOME BUSINESS! Are You Looking to Make an Additional $100,000 in the Next 12 Months - No Employees to Hire - No Equipment to Rent/Buy - No Office/Warehouse to Rent/Lease - Start Making money in…
30k Minimum Cash Required
Here at The UPS Store franchise, we know first-hand how important a healthy work-life balance is. When you become an owner of a The UPS Store, you are assisted with finding the right balance as you pursue your entrepreneurial…
75k Minimum Cash Required
Today's busy lifestyles demand the services PostalAnnex+ offers. Capitalize on this demand and open your own business!! After retiring from the printing business PostalAnnex+ founder Jack Lentz began working out of his…
70k Minimum Cash Required
ATAX Tax Service is your premier destination for comprehensive and reliable tax assistance.
40k Minimum Cash Required
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As of May 15, 2024: