Media Brokers International Business Opportunities in 2024

The MBI concept is a straightforward business model that relies on consistency, accountability, and a dedication to service for each client.  The MBI franchise is structured in a way that drives a truly synergistic business relationship.  The business model allows for someone to enter the industry with a low initial investment of $334,000 - $1,326,000.  MBI’s business model has been tested in fully remote operating model through application of cutting-edge technology and processes to support media sales business. Elimination of office space requirement significantly reduces operating cost and improves profitability for the Franchisees.

The success of MBI to date can be directly related to the professionalism and dedication to service of the current Management Team.  With their backgrounds in the media buying field, MBI brings an immense amount of education, experience, and leadership in the media sales field while having an entrepreneurial perspective to relate to their clients.  In order to have successful franchise owners, they too must exhibit this dedication to sales and customer service. 

Unique qualifiers:

• 30+ years of proven history
• Exclusive media pricing
• Long-term existing partnerships & relationships
• Corporate fulfills all back end services to the client, so there is no back end fulfillment necessary

History:

Since 1991, MBI has delivered exceptional value, smart thinking and results-oriented advertising plans and buys across a wide variety of client categories.   The company started as a leading print media sales firm and has evolved into a full-service media planning and buying agency, offering research, planning, and buying across all forms of media including TV, CTV/OTT, Radio, Streaming Audio, Podcasts, Magazines, Newspapers, Out of Home and Sponsorship Marketing.  As an independent media agency, MBI negotiates and invests its clients’ media dollars as if they are MBI’s. The only agenda is to deliver results for the client and their business.

At MBI, the team of seasoned media professionals specialize in different media landscapes.  At the same time, the company is committed to collaboration, and its staff enjoys working closely with each other to maximize value for clients. As its client’s advertising partner — rather than contractor or vendor — MBI draws on the knowledge and relationships of our entire staff to determine a smart media approach where the impact for a brand far exceeds its media investment.

MBI has no retainer fees. That means:

• No billable hours
• No project fees
• No research fees

The experienced MBI media teams seamlessly plan, buy, and optimize across all media - not in silos.  It has the media resources of a large agency, with the attention and care of a boutique firm and its staff has backgrounds from the agency, vendor and client sides providing insider knowledge that benefit each client.

Ideal Candidate:

• Strong sales and customer service abilities.
• Good with Timing and Schedule Management.
• High personal standards.
• Able to meet initial investment requirements.
• Upper Management/Corporate Executives – particularly with experience in media sales, advertising & marketing industry, marketing agency.
• Sales Professionals – Essentially individuals who know how to sell, socialize, and network with likeminded individuals.
• Entrepreneurs/Investors – people who have a vast social and professional reach and see the profit potential in MBI.

The best MBI franchisees will be great in dealing with people and business owners.  They will operate with complete integrity in the business and in all aspects of dealing with the customer.  They will understand and grasp the culture and the change that MBI brings to this industry.  A good MBI candidate will work diligently to establish their business, grow that business, and manage the process to continuously improve the experience for the clients.  The MBI model is based on long term customer relationships and requires that the franchisee oversee and manage the business closely.    

The most important qualities we will look for in a potential candidate for MBI are their comfort level in being a leader, and their abilities in sales and following direction, as well as managing relationships with clients with a strong background of building high performance sales organizations. 

Day in the life of a franchisee:

Franchisees of MBI will spend their days prospecting for new clients utilizing MBI’s proven system of new client acquisition.  They will start by generating leads and via outbound campaigns, organic and proactive networking, and web/digital (SEO and SEM).

A franchisee will be looking for mid to large market to enterprise level accounts to sell broadcast marketing solutions, including remnant ad space and discounted advertising opportunities.

The franchisee's job will be to build relationships with their clients to notify them of great opportunities for brand exposure and advertising with unmatched pricing opportunities for the clients.

The franchisee will receive a large, protected territory, consisting of an entire metropolitan, or large portion of a large city metro. The territory size is based on the total media spend in that market, and the franchise fee is based on the territory size.

Training:

The operating concept for MBI is structured to provide a highly profitable and sustainable business opportunity. As part of the onboarding process, franchisees will receive state of the art sales training as well as all the tools needed to run their business, including a two week in-person session at the beginning of the franchise relationship in Atlanta.  This one-of-a kind training session will be unlike any training provided in any other media brokerage firm anywhere in the world. Among other things, MBI will be focused on training franchisees on leveraging the success factors that we have identified in our business, including:

• Strong Sales Team
• Mature Lead Gen
• Higher Client Retention
• Exclusive Media Pricing
• Focus on Digital
• Aggressive Marketing
• Trusted Partnerships
• Scalable Structure