According to Parade Magazine, while Americans may be getting more adventurous when it comes to ethnic cuisine, Italian food still holds a top spot in the hearts of 71% of the people. Whether it is pizza or pasta, owning and operating an Italian restaurant or a pizza franchise is a great way to capitalize on this beloved food category that appeals to a broad range of people, from all backgrounds and age groups.
Did You Know?
In spring 2017, 45.7 million people visited an Italian restaurant during a 30-day period.
SOURCE: SOURCE: Nielsen Scarborough
U.S. consumers spend about $33 billion at quick service pizza restaurants each year.
SOURCE: SOURCE: PMQ Pizza Magazine
In 2016, the U.S. had more than 76,000 pizza restaurants, a quarter of those were part of a chain.
SOURCE: SOURCE: PMQ Pizza Magazine
Italian restaurants had a 3.4% annual growth rate in the U.S. from 2012 to 2017.
SOURCE: SOURCE: IBISWorld
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