Wireless Zone - Industry Q & A

We talk with ​Keith Dziki about the Wireless Zone franchise opportunity and his company's ideal candidate.

Tell us about the Wireless Zone Franchise concept.

Wireless Zone is the largest wireless retail franchise in the US. Wireless Zone's exclusive relationship with Verizon, the nation's largest wireless carrier, provides our franchise owners with the ability to co-brand with a national powerhouse while still being the local wireless expert, keeping our family, friends, and communities connected.

What are some of the advantages in being a Wireless Zone franchisee?

Wireless Zone franchisees have the distinct advantage of being able to offer the most innovative products and services in the wireless industry, in a state of the art retail location with un-paralleled support. From initial training to well after grand opening our franchise owners benefit from unmatched industry experience, purchasing power, and back office guidance, just to name a few, all coupled with the brand strength of a name like Verizon.

Who is your ideal franchisee?

Our family of Wireless Zone owners comes from diverse backgrounds. We look for those with a desire to succeed in their own business who have the DNA of exceptional customer service. Wireless Zone stands on providing an incredible customer experience that helps put the tool in their hand that keeps them connected to their family and friends while keeping them productive in this fast paced world.

Tell us a little about the wireless market

The wireless industry is more exciting than ever before. What we use to refer to as a phone is now a GPS system, camera, camcorder, gaming device, computer, music player, instant messenger and TV all rolled into one device. Wireless Zone continues to grow with this industry, which is growing faster than ever, because we understand the role these devices play in everyday life. The expert guidance we give our customers makes sure we are pairing them with the best device to fit their needs so they can accomplish more and do it faster.

What are some of the greatest lessons you've learned in growing this franchise?

The greatest lesson we have learned at Wireless Zone is to listen. We listen to our customers and their needs and we listen to our franchise owners and their needs. We then are able to use this valuable information to continue to improve our system so we can better serve both customers and franchisees alike. We have a responsibility to those that put their trust in us to get up every day and provide our customers with the best experience possible and our franchise owners the tools and knowledge to continue their success. Our franchise owners' success is our success and we go to great lengths to make sure that is front of mind.

What advice do you have for someone looking to acquire a Franchise?

Investing in a franchise is a big decision and a serious one. Of course, I would encourage anyone to take a look at Wireless Zone, but which ever franchises a person chooses to consider they want to make sure they are doing their due diligence to understand the model, the company's vision, and the support that they will receive. I would also recommend that they have an interest in the business and a philosophy match with the organization. You should wake up excited each day and proud of what you do.  

In your opinion, why do you think that a Wireless Zone Franchise would be a great opportunity for someone?

Wireless Zone provides a great opportunity in an exciting and growing industry, while offering the best that Wireless retail has to offer, with support that is second to none. Think about a cell phone and how it is used and who uses it. Our customers range from age 8 to 80, 90 plus and this is the one item people will not go without and is always within reach. The last 4 years Wireless Zone has seen tremendous growth in one of the worst economies in history and that speaks volumes to the strength of the opportunity. The rise of the smartphone and where technology is taken our increased use of cell phones and other wireless devices is creating more opportunity then we could have anticipated just 3 or 4 years ago. There has never been a better time to join the Wireless Zone family.

Describe your ideal candidate:

Through years of profiling our most successful franchisees, ideal candidates for a Wireless Zone franchise possess:

• A positive attitude
• An outgoing and friendly personality
• A passion for providing the highest quality customer service
• A belief in the franchise system and the commitment to follow it
• An appreciation for the importance of local/grass-roots marketing
• A desire to give back to the community they serve
• A drive and motivation to succeed

The Wireless Zone staff works very closely with each franchise owner. For the long term satisfaction of all involved, selecting entrepreneurs whose values and ethics reflect our own are a vital component to the Wireless Zone franchise success.