SIGNARAMA - Industry Q & A

Provide an overview/ description of your industry.  Include reasons why it's a great industry to start a business in today.

SIGNARAMA is a full service sign center providing the local community with every type of signage.

How has your industry changed in the last 10 years?  20 years?

With more and more businesses looking to stand out among the noise, the sign industry has exploded into a 15 Billion dollar industry!

What trends do you see in your industry over the next 5 years?  Next 10 years?

The sign industry is poised for growth.  Businesses are using local advertising and messaging more than ever to increase their brand awareness. It's the only form of media you can't turn off!

Why do you think your company stands out in the industry?

We stand out in the industry because of our support system. SIGNARAMA is considered a leader in franchise support. We have a vested interest in our franchisee's continued success and will do whatever it takes to ensure that their entrepreneurial goals are met.

What makes your franchise/ business opportunity more attractive than your competitor's?

SIGNARAMA is a family owned business and by joining SIGNARAMA as a franchisee, you are becoming part of a winning team. We are number one for a reason. As part of the SIGNARAMA family, we have a vested interest in you and the success of your business.

Describe the ideal candidate.  Do you think your requirements are any different than your competitor's?

We look for passionate, motivated self-starters in our quest for potential entrepreneurs. Those three character traits are the keys to success in any business.

What's the strongest skill you require in a candidate?  

Communication is the strongest skill we require from our candidates. The ability to communicate to their customers, employees, and with our support staff is crucial to a candidate's success!

Describe the working environment of your franchisees (indoors, home office, mobile, etc).  Is your environment typical of other companies in your industry?

Our bright and pleasant retail stores give our franchisees an opportunity to showcase the products and services we provide.

Why has you're your company been successful?

SIGNARAMA is a successful business model because we have the ability to fulfill the needs of our clients anytime, anywhere, with any project. Our company culture focuses on being passionate about our clients' needs as well as having a proactive, whatever it takes attitude which has been the secret to our success for close to 30 years.

What advice would you give someone interested in buying a franchise in your industry?  

Be open minded, teachable, and proactive in your due diligence as well as in the discovery process as you search for the right opportunity for you. Follow the path of successful people and successful businesses.

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry?

No Experience is necessary.

Describe your ideal candidate:

We're looking for franchise owners who are outgoing, open-minded, and teachable. Sales and marketing skills are a plus but are not mandatory due to our extensive training program. Other essential ingredients of a successful franchise owner include the desire to run your own business and enjoy working with people.  A person who can lead a team and who has the motivation to excel in a creative and fun environment! You will need the ability to train and manage sales staff and follow a sales process.  Working with partners and vendors and networking will also be important to building your business.