Press Waffle Co - Franchise

About Us

As seen on Shark Tank, Press Waffle Co. is a brand new quick-service franchise opportunity, ready to help you realize your business goals.

We are a family owned and operated company, and when we are looking at potential franchise partners, we are looking for new members of the family. More than your resume or financial qualifications, becoming a Press Waffle Co. franchise partner is all about who you are.

Our Product

Our waffles are the sometimes hard-to-find, but easy-to-love Liège waffles. Each waffle is made to order right in front of the customer, typically in less than a minute. Unlike everyday Belgian waffles made with batter, Liège waffles are made with a rich, thick dough studded with Belgian pearl sugar and pressed freeform in the iron. Liège waffles are thicker and richer, and the pearl sugar caramelizes during cooking giving you a sweet crunch in every bite.

While the waffles are certainly the star of the show, what customers really love is the fact that every waffle is fully customizable from our selection of fresh cut fruits, sweet sauces, and our amazing house made whipped cream! Take a look at our typical menu here.

Our waffles can be enjoyed as breakfast, dessert, or a sweet treat at any time of day! Not feeling so sweet? Each shop also offers savory selections like our bestselling chicken & waffles or our Monte Cristo waffle sandwich. 

Our History

Press Waffle Co. was born out of pure passion for the product. Before there was ever a business, there was a love for waffles. When Founder & President Bryan Lewis was traveling across Europe with his fiance in the summer of 2013, they encountered the Liege waffle for the first time. After eating them all summer long, the couple wanted to share these heavenly treats with everyone at their wedding. Upon returning to Dallas, they could not find them anywhere, nor could their caterer re-create the magic they had experienced abroad. 

When Bryan's brother, Caleb, moved home from college, they began dreaming and planning their business and after a successful Kickstarter Campaign, finally founded Press Waffle Co. as a food truck in 2016. 

Press Waffle Co. opened its first permanent storefront in late 2017 and now operates 3 company owned stores, 1 franchised location, and has over 8 stores in development with a strong pipeline for more to come.

The Opportunity

We have done the dirty work, ironed out the kinks, and are offering a fully functional business model for you to re-write your future. You will have the ongoing support of our team and the power of our brand behind you at every step of the way. 

We provide guidance and resources from the very beginning and will continue to do so as long as we are partners. We are completely invested in the success of our franchisees because the only way we succeed is if they succeed first.

Why Press Waffle?

The Industry

• Liege waffles are popping up everywhere. From grocery stores to restaurant menus to local waffle shops, America wants Liege waffles, and Press Waffle Co. aims to be the first concept to take them across the country. 
• Quick serve restaurants / QSRs across the U.S. continue to see stronger growth than the rest of the industry. 
• The brunch craze isn’t slowing down, and dessert-all-day is picking up speed. While much of the industry shifts toward healthier options, customers still crave that "Instagrammable" cheat day meal.
• And don’t forget the savory side: Chicken and waffles is trending on mainstream menus, opening the door to other bold flavor combinations.

The Advantages

Simply put, our advantage lies in our product, our people, and our process. 

• Distinctive product that extends across multiple dayparts.
• Simple, straightforward business model.
• Quick-service model, with average ticket times at just over 1 minute.
• Collaboration options with local vendors such as coffee roasters or specialty ingredient suppliers.
• Small store footprints and floor plans to fit a variety of settings.
• Lower initial investment than most direct competitors.
• Nontraditional category with growing interest and broad appeal.
• A team that is highly invested, involved, and dedicated to your success.
• Proven concept with a growing number of company owned stores.

How We Support You

Our business model is designed to support and empower you with the insight and resources needed to open and operate your own Press Waffle Co. food franchise with confidence. You won’t be on your own!

• Pre-Opening Assistance: Site selection and build-out guidance, to ensure you capture the Press Waffle Co. style and vibe in your own store.
• Comprehensive Training: Before and after opening, at our headquarters and at your site, to ensure you’re confident as you open for business and beyond.
• ​Inventory & Technology: Planning assistance and access to designated vendors, plus access to approved POS, accounting, and other business management programs, so you have what you need at your fingertips to keep you waffle-making business well-stocked, well-managed, and ready to serve eager customers
• Exclusive Recipes: Recipes and templates for all our unique waffle menu items, to ensure a consistently delicious experience for each and every customer.
• Operations Support: A detailed, confidential manual complete with daily procedures, business management tasks, reporting, resources and more to help you run your business effectively, plus ongoing remote and onsite support and refresher training, when you need it.
• Marketing: We are always working to grow the presence of our brand on a national scale. Through social media, our corporate website, and various PR channels, your store will both directly and indirectly supported by our brand at large. You will also receive continual support for outreach in your local community, guidance on promotions, and access to all of our marketing materials.

Ideal Candidate

We are looking for motivated individuals that share our vision of expanding this brand across the country. Join forces with a management team continually committed to the success of its franchisee partners.  YOU are the future of this company. Our franchise partners will help us continue to write this story and grow this brand for years to come. 

If the entrepreneur in you is looking for something new and different, take a closer look at the unique opportunities that Press Waffle Co. offers.