German Doner Kebab - Industry Q & A
Industry Qa With Director Of Business Development In North America Nigel Belton
Provide an overview / description of your industry. Include reasons why it’s a great industry to start a business in today.
The kebab business was birthed in Greece (Gyro) and has taken on different forms over the years in Europe, UK and the Middle East. It is classified as the Mediterranean sector of the food industry and is just beginning to take off in USA. A healthier alternative to burger, fries and pizza!!
How has your industry changed in the last 10 years? 20 years?
The doner kebab business has been perfected by the Turks and Germans and today it is perceived to be a healthier option.
What trends do you see in your industry over the next 5 years? Next 10 years?
I see huge growth as the younger generation who are now travelling more often and exposed to the food.
What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate?
The key will be to ensure that the core ingredients are available at all times (supply chain).
Why do you think your company stands out in the industry?
It is managed by world class leaders who have elevated the kebab experience to a higher level.
What makes your franchise/ business opportunity more attractive than your competitor’s?
Lower entry cost
Describe the ideal candidate. Do you think your requirements are any different than your competitor’s?
People orientated with strong operational restaurant experience and an appetite for growth.
What’s the strongest skill you require in a candidate?
People focused.
Describe the working environment of your franchisees. Is your environment typical of other companies in your industry?
We expect the franchisee to be engaed in the business and either operate from the outlet or have a separate office as they build the business.
Why has your company been successful?
Very focused around supporting and meeting the needs of the consumer. Secondly building and maintaining an open relationship with franchisees has built honesty, integrity and trust.
What advice would you give someone interested in buying a franchise in your industry?
Get to understand the industry first and then invest.
How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry?
3-5 years.