Adam & Eve Retail Stores - Franchise

The Concept

The adult industry is a multi-billion dollar market, rapidly expanding to accommodate the needs and desires of more women and couples seeking to explore erotica in a safe, comfortable, and friendly environment. Adam & Eve offers committed entrepreneurs a unique opportunity to take advantage of this profitable market segment and gain more control over their financial futures.

Our franchisees hit the ground running, with a turnkey solution built for fast-track success. Here's why it works:

• The Right Location: We help our franchisees select the right location for their Adam & Eve store. In addition to providing both site selection assistance as well as lease negotiation guidance, we research demographics, lease information, local zoning requirements, ordinances and everything needed to ensure an exclusive business in a high-traffic, revenue-generating community before approving the site.
• The Right Design: Adam & Eve franchisees can count on us to get them up and running within 90 days of securing their location. Once we've helped secure the best site, we let our franchisees retain their own general contractor to build out the store. We follow with a complete interior installation package that takes care of the interior design, furniture and fixtures—all carefully planned to optimize the customer's shopping experience.
• The Right Training: We respect our franchisees' investments by providing training and support for the lifetime of their businesses. Franchisees get a head start with our operations and marketing manuals. They are then invited to training at our headquarters in Hillsborough, North Carolina, where we cover the basics of the business. Our hands-on, in-store training guides each franchisee through setting up their own store, while our ongoing support connects our network of like-minded entrepreneurs focused on building their businesses.
• The Right Products: Our franchisees have exclusive access to our preferred vendor program, which gives them unlimited access to a diverse selection of the industry's highest quality, innovative products with high profit margins. We have our own exclusive line of top products with the Adam & Eve signature line and private label line which generate high profits.
• The Right Marketing: We help our franchisees develop an effective marketing mix that will yield the best return on their investment. Our marketing assistance includes access to the Adam & Eve marketing manual, pre-designed brochures and flyers, camera-ready advertising, stock images, professional-produced commercials, POP materials, Adam & Eve star appearances and signage.

The Brand

Adam & Eve franchisees are positioned for success from inception, partnering with an established, respected brand that has built a loyal and far-reaching customer base. Our reputation for quality and integrity is prevalent in all our products and projects—from our award-winning film titles and branded products lines to our community service efforts.

Our success has a halo effect on our franchisees' businesses. They can count on a level of brand standardization across their store layouts and marketing materials that will put their customers at ease and deliver a consistent shopping experience across all channels. The result: a built-in demand for our franchisees' businesses from the get-go.

Training & Support

Our franchisees are in business on their own, but that doesn't mean we leave them alone. We provide:

• Upfront education, starting with training at our headquarters on everything from operations and customer service to inventory management and merchandising.
• Hands-on, in-store training to make sure store personnel are up to speed and each store is stocked and merchandised to promote the Adam & Eve brand effectively and maximize sales.
• Ongoing support through training, periodic store visits from franchising personnel, national conventions, newsletters, website updates and networking opportunities with other franchisees.