Smoothies are becoming ubiquitous on quick-serve and fast-casual menus due in no small measure to convenience, delicious flavor combinations and the perception of healthfulness that these fruit and vegetable beverages command.
Carol DeNembo, Vice President of Marketing for Juice It Up!, an 80-unit juice and smoothie chain based in Irvine, Calif., says smoothies are great carriers for a host of healthy ingredients.
About the author:
Stephan Baldwin received his B.A. from Lock Haven University of Pennsylvania in Interactive Design. He went on to start Traffic Media, a successful online consulting firm specializing in website design and marketing for real estate professionals in South Florida. Looking for a change in scenery, Stephan accepted the position of Marketing Director with Franchise Gator and moved to Atlanta where he currently resides. Stephan brings over 10 years of experience in UI design, SEM, SEO, email & affiliate marketing to Franchise Gator.