Potbelly Corporation (NASDAQ: PBPB) (“Potbelly”) announced today a franchise growth plan targeting North Carolina – a strategy that will position the lively neighborhood hangout for expansion into communities in all corners of the market, including Charlotte, Raleigh/Durham, Winston-Salem, Fayetteville, Cary and Wilmington.
Potbelly plans to enter key markets throughout North Carolina this year and is currently accepting franchisee inquiries. The region has been targeted for expansion because of its strong mix of attractive residential and growing business communities, where the Potbelly experience will be appreciated as a mealtime hangout spot for great food, friends, eclectic décor and live, local music.
About the author:
Stephan Baldwin received his B.A. from Lock Haven University of Pennsylvania in Interactive Design. He went on to start Traffic Media, a successful online consulting firm specializing in website design and marketing for real estate professionals in South Florida. Looking for a change in scenery, Stephan accepted the position of Marketing Director with Franchise Gator and moved to Atlanta where he currently resides. Stephan brings over 10 years of experience in UI design, SEM, SEO, email & affiliate marketing to Franchise Gator.