New Franchise Adds ‘Hop’ to Plumbing Industry with Creative Brand Personality

By Stephan Baldwin

Posted : May 15, 2014

Category : The Wire

New Franchise Adds ‘Hop’ to Plumbing Industry with Creative Brand Personality

TEMPE, Ariz. — While plumbing isn’t exactly known as a sexy business, that doesn’t mean franchises trying to compete in the segment have to flush all their creative thinking down the toilet. With a creative name and memorable, playful bright-blue frog as a brand icon, bluefrog Plumbing + Drain™ is poised to leap ahead of old-school competitors, closing deals with 18 new franchisees just four months after launching its franchise opportunity.

The emerging plumbing and drain-cleaning service, repair and replacement franchise has more to offer than just a catchy name. It’s backed by a major national franchise system with more than three decades of experience and a CEO who spent years with a key competitor in the space.


About the author:

Stephan Baldwin received his B.A. from Lock Haven University of Pennsylvania in Interactive Design. He went on to start Traffic Media, a successful online consulting firm specializing in website design and marketing for real estate professionals in South Florida. Looking for a change in scenery, Stephan accepted the position of Marketing Director with Franchise Gator and moved to Atlanta where he currently resides. Stephan brings over 10 years of experience in UI design, SEM, SEO, email & affiliate marketing to Franchise Gator.

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