The success of Kona Ice continues to snowball.
In the past 12 months, the brand added a staggering 142 trucks to its growing fleet of mobile gourmet shaved ice vehicles, raising the overall unit count to 600-plus trucks on the road in 45 states. The expansion and continued adoration of the beloved franchise has raised the brand’s giveback figure to an impressive $25 million.
“Since day one, Kona Ice has been committed to a higher purpose,” explains Tony Lamb, founder and president of Florence-based Kona Ice. “Our success is about more than our bottom-line. We got into this business because we wanted to make a difference. The growth and profitability of Kona Ice is what is allowing us to do great things. Our expansion is helping further our mission to “Flavor our World.”
About the author:
Stephan Baldwin received his B.A. from Lock Haven University of Pennsylvania in Interactive Design. He went on to start Traffic Media, a successful online consulting firm specializing in website design and marketing for real estate professionals in South Florida. Looking for a change in scenery, Stephan accepted the position of Marketing Director with Franchise Gator and moved to Atlanta where he currently resides. Stephan brings over 10 years of experience in UI design, SEM, SEO, email & affiliate marketing to Franchise Gator.