Sloan’s Ice Cream today announced a major development deal that will expand the brand into the Middle East.
West Palm Beach, Fla.-based Sloan’s – a premium brand combining innovative ice cream flavors with over-the-top aesthetics, including bold pink and neon green walls and heaping amounts of candy and toys – has signed a franchise development agreement with LMZ Cuisines, which is part of the esteemed Landmark Zenath Group. Headquartered in Dubai, Landmark Zenath Group owns and operates a collection of hotels, restaurants, real estate companies, engineering firms and media entities. Sloan’s Ice Cream will become part of LMZ Cuisines’ diversified investment base.
About the author:
Stephan Baldwin received his B.A. from Lock Haven University of Pennsylvania in Interactive Design. He went on to start Traffic Media, a successful online consulting firm specializing in website design and marketing for real estate professionals in South Florida. Looking for a change in scenery, Stephan accepted the position of Marketing Director with Franchise Gator and moved to Atlanta where he currently resides. Stephan brings over 10 years of experience in UI design, SEM, SEO, email & affiliate marketing to Franchise Gator.