Coconut’s Fish Cafe (Coconut’s), the famed home of Hawaiian fish tacos and the celebrated fast-casual phenomenon that has become an unquestioned sensation on the mainland, announced today a franchise expansion plan that positions the brand for strategic growth into prime U.S. markets in 2015.
Initially, Coconut’s is pinpointing key cities throughout the Southern and West Coast regions of the country for new cafes. Additional markets tabbed for future growth will be identified throughout the year ahead. Marking a significant moment for the concept, the brand’s first franchisee, a multi-unit operator in Texas, will open eight cafes between Dallas and Austin in the next 24 months. The first two locations will open in the Dallas market in late-2014 and early-2015 respectively.
About the author:
Stephan Baldwin received his B.A. from Lock Haven University of Pennsylvania in Interactive Design. He went on to start Traffic Media, a successful online consulting firm specializing in website design and marketing for real estate professionals in South Florida. Looking for a change in scenery, Stephan accepted the position of Marketing Director with Franchise Gator and moved to Atlanta where he currently resides. Stephan brings over 10 years of experience in UI design, SEM, SEO, email & affiliate marketing to Franchise Gator.