How To

You create your email, send it out, and wait with bated breath to see how many of your subscribers engage with your email. It’s definitely exciting to see that happen. But once the honeymoon stage is over, you’re left thinking about exactly what value you are getting from your email marketing campaigns, other than being … How to Determine if an Email Marketing Campaign Was Successful

With technology expanding at a very rapid pace, we find ourselves continually accessing more and more new opportunities, especially in the business world. The same can be said by franchisees, and there are numerous methods such companies can use to grow exponentially and achieve successful results. Using a CRM Knowing the items sold by your … 5 Ways Technology Can Help Grow your Franchise Business

News flash – user reviews can make or break a business. Ninety seven percent of consumers search for businesses online, and 84 percent of smartphone users get busy after performing a local search, according to Marketing Exchange. So yeah, it’s kind of a big deal. As a result, good reviews on grassroots sites like Yelp, … You Can’t Fake It: Online Reviews Gotta be Real!

Confused about healthcare reform? We thought so. Here are five questions you are probably asking, along with some answers that should help you sleep better a night. Are the healthcare reform police about to bust through my front door?No employer must offer coverage. Depending on the size of your company, different provisions apply. Fifty employees … 5 Questions Business Owners Should Be Asking About Healthcare Reform (Plus Some Answers)

Having worked in the franchise world for almost twenty years, I’ve heard this old adage more than enough times to understand its weight.  And although franchisees buy and run their own businesses at their own risks, they have access to a strong support infrastructure every step of the way. This infrastructure includes corporate offices, phone and email … In Business For Yourself but Not By Yourself: Is a Turnkey Franchise Right For You?

When you’ve made the exciting decision to franchise your business, it won’t take you long to realize that your work will be cut out for you. From interviewing to creating a strategy for selecting the perfect location, the process (though certainly a rewarding one) isn’t always an easy one. And though your sights may be … Business Email Etiquette: Why Attention to Detail Matters for a Franchise

Buying a franchise is an interesting prospect.  When I was a young franchise consultant it seemed very simple: someone sought out an interesting concept that, hopefully, would make them a few bucks, they invested in it, and off they went.  You would think after 15 years I would have figured out a way to simplify … Buying a Franchise: It’s All About the Relationship

I had a buddy that was affectionately nicknamed by his father "Tomorrow."  The reason was he said that whenever he asked my friend to do something, he would inevitably say he would get to it tomorrow.  It got to the point where he would say, "Son, can you go out and – oh I know … Franchise Marketing and Tomorrow!